Mission statement

The good, the bad and the ugly about fashion house DSQUARED2, founded in 1995 by Dean and Dan Caten. 

                 “Qui aime bien, châtie bien”   

                        (Spare the rod and spoil the child)

DS-35-dsquared-820x550
Dean (left) and Dan (right) both in a double-breasted tuxedo, and in between them a model wearing a smoking robe with denim jeans.

Why Canadian Tuxedo?

Well, the Caten twins are from Ontario and their pride to be Canadian is obvious to anybody who knows their collections. Maple leaves are a recurring symbol on many pieces, from runners to t-shirts.

Then, there is a double pun in the way that first of all, tuxedos are undeniably a speciality of the house, either as full suits or as odd jackets to be worn in a typical D2 syle, with ripped jeans; secondly the expression “Canadian Tuxedo” usually refers to denim with denim (jackets and trousers), and we all know that the trademark fabric of the brand is the denim, ripped and twisted and faded and distressed and stained and more…

Legal stuff

While we try and request permission from copyright owners for the use of photographs or artwork, this is not always possible. However our reproduction of other people’s works falls under what copyright legislation refers to as “fair dealing for the purpose of criticism or review” (in Irish law – “fair use” in other jurisdictions). Despite that, should you believe that an image should be removed please contact us.

We also make sure that the privacy of individuals is respected at all times. Again,  if you believe that an image should be removed please contact us.